SIMONE GIERTZ IS A SWEDISH INVENTOR, YOUTUBER, AND THE MASTER MIND BEHIND THE INNOVATIVE PRODUCT DESIGN COMPANY, YETCH.

OUR COLLABORATION BEGAN IN 2017 WHEN I WAS TAPPED TO DIRECT A PILOT EPISODE IN WHICH SIMONE—WHO HAS BEEN A LIFELONG VEGETARIAN— EXPLORES WHAT IT MEANS TO BE A HUNTER. FROM THAT MOMENT ON WE’VE BEEN BEST MATES AND CREATIVE PARTNERS, TEAMING UP ON A RANGE OF PROJECTS.

OVER THE YEARS, SIMONE HAS GRACIOUSLY INVITED ME TO CONTRIBUTE TO HER CHANNEL, ASSIST WITH BRAND DEVELOPMENT, AND PLAY A KEY ROLE IN SPECIAL PROJECTS.

CURRENTLY, WE’RE DEVELOPING A SERIES FOCUSING ON THE DESIGN AND MANUFACTURING OF EVERYDAY OBJECTS WE TAKE FOR GRANTED. OUR PILOT EPISODE IS CURRENTLY IN POST-PRODUCTION WITH MORE PROJECTS ON THE HORIZON.